Why we collect customer information

We collect and use customer information to give a superior service, to provide convenient access to our products and services, and to modify the range of products we make available. We also use the information to keep our customers up to date on the latest product announcements and developments, special offers, and other news that we think customers would like to hear about if they have given us permission to contact them in this way. From time to time, we may also use the information to request participation in a market research survey to gauge customer satisfaction etc.

We may send newsletters and communications by email to people who have opted in to receive regular news and offers from us.

How we collect customer information

We collect information in several ways. For example, we might ask for contact information when a customer corresponds with us or makes a purchase. When a customer submits information to us, we may collect and store the information provided in a database.

When we disclose customer information

We may from time to time work with other companies that help us to provide products and services or to prevent fraud, and we may provide customer information to these companies.

We may give shipping companies information for shipping and delivery purposes so they can deliver products efficiently.

We pass your details to our payment service provider, WorldPay, to validate credit/debit card payment. We do not receive, store or have any access your credit/debit card information. Please refer to WorldPay’s privacy policy for further information.

We may be required by law to disclose customer information. We may also disclose customer information if we believe that disclosure is necessary for the public interest or to prevent fraud.

How we protect customer information

We make best efforts to safeguard the security of data sent to us. We also urge our customers to take every precaution to protect their information when using the Internet.

Access to customer information

Customers can have access to the information held on our database. If you would like to review information that we may have about you as a customer, please email us at privacy@thefloristltd.co.uk.

Collecting other information

We do not automatically collect personal information when a customer uses The Florist Ltd web site. We do however automatically collect information that does not identify the individual customer personally, including but not limited to browser type, time spent on the web site, pages visited and actions taken. We use this information to improve the web site. The Florist Ltd web site uses ‘cookies’. Cookies are a standard way to enable certain features such as automatic login. The cookies we use do not reveal any information about our customers. Cookies help us understand which pages are more popular, where our visitors go and how long they spend there. We use cookies to study traffic to the site so we can improve it.

In emails to customers, we may use a URLs that monitor clicks. When a customer clicks one of these URLs, they may pass through our web server before reaching the destination web site. We track click-throughs to monitor interest in particular topics and to measure the effectiveness of our communications.

Our commitment to privacy

To help ensure customer information remains confidential we communicate these privacy guidelines to employees.

We do not solicit personal information from children or send them requests for personal information.

The Florist Ltd web site may contain links to other web sites. We do not share customer information with those web sites and we are not responsible for their privacy practices. Customers should examine the privacy policies of those companies and sites.

If we are going to use customer information in a different way from that stated at the time of collection, we will try to contact the customer via email to seek permission.

This Privacy Policy is subject to change at any time without notice. We encourage all customers to review this Privacy Policy regularly.